SS11 - The Toxic Nature Collection
Unpredictable, uncharted and unnatural, Illamasqua unleashes Toxic Nature for Spring/Summer 2011, a colour collection born from a visionary concept of nature fighting back against the genetically modified society that plunders it. Illamasqua has created the Toxic Nature collection through a palette of lurid shades, corrupted hues and glistening muted tones that offer intoxicating versions of their original selves.
“Having an artist background highly influenced this collection. The medium of paint when it is in various states [mixed on a palette, on a canvas, the colours mutating when you wash your brushes] inspired the product colours of Toxic Nature. Blends, washes, dabs, drips, daubs and splashes of colour are evident in the imagery of the collection.” Alex Box, Illamasqua Creative Director.
Nail Varnish - £13.50
Like nature itself, it’s not all sweetness and light. Shades of mint, mushroom, plum, orange and rose are distorted with rich textures and pops of acid-infused brightness that command attention and draw you in…
Products
Cream Pigment - £17.00
A new matt formula that can either neutralise or dominate. Create the ultimate in textures whether it’s on your face, eyes, or body, bringing a flash of colour to a subtle contour.
“The power of the products in this collection is evident in the intensity of the Cream Pigments – they are intense, raw colour but blend down easily exactly like an artists paint palette.” Alex Box.
Emerge – Peach [EU only]
Bedaub - Mint
Dab - Lilac
Hollow - Toffee
Delirium – Rose Taupe [EU only]
Mould – Grape
Precision Ink in ‘Glister’ - £17.00
Create looks with attitude with this glistening opalescent nude. It dries within seconds and stays true for hours, so whatever you scrawl on your skin, you know your creation will last until dawn.
Lipstick - £15.50
Intense Lipstick with a highly pigmented formula that glides on smoothly, creating a statement.
Atomic – Fuchsia violet
Flare – Bright orange
Sheer Lipgloss - £13.00
Come out of the shadows with a high-shine punch of colour. Glossy, intense, and highly pigmented, Illamasqua Sheer Lipgloss is long-lasting, both on the lips and in the mind.
Torture – Coral Peach
Divine – Fuchsia Pink
Leave your mark with an unexpected claw. Choose from either toxic pastels or unmissable neons. Hardwearing and chip-resistant.
Nail Varnish - £13.50
Purity – Peach
Bacterium – Pearlescent Ash Ochre
Radium – Acidic Lime Shimmer
Stagnate – Grey Mauve
Gamma – Neon orange
Toxic Claw - £35.00
Illamasqua are proud to present the second collaboration with visionary manicurist, Mike Pocock. A beautifully presented set of two false thumb nails, these have been designed and individually hand made by Mike. ‘The mutated aesthetic of the nail was inspired by the corrupted hues present in the Toxic Nature collection’.
“The versatile and multitasking formula has an intense colour payoff that provides additional adhesion and intensification when applied before Powder Eye Shadows and Pure Pigments. The product can be used as a sheer wash or built to full coverage.” – David Horne, Director of New Product Development
We go live from Thursday March 10th online at www.illamasqua.com and from Thursday March 17th on counters in the UK
Provided by PR firm
Until next time please have a great nail polish day. (✿◠‿◠)
