First off, I love the soft rubbery caps on Ulta polishes! Soho Bleu (did they mean to spell it like that or was that a mix up with the e and u?) is a medium, dusty, creamy blue polish. This might be one of the first, if not THE first, Ulta polish I own and I was impressed. They had a great assortment of colors and the price was nice. The formula was great, I had no problem with this and applied my usual three coats. Love this! I got a couple more Ulta polishes I haven't swatched yet, but I am looking forward to trying those out now.